Resume
Experience Highlights
Zolar Technology Mfg. Co. Inc.
​Jan 2023 - Jul 2024
- Handled a diverse network of 35+ dealers and 17+ Sales Reps across the globe while onboarding new partners.
- Directed the launch of 2 new product lines, Photo EXE Series for the existing Dental market and PawLaze which entered a new Veterinary market.
Marketing Coordinator
Social Media Specialist
Mild Cares
​Feb 2022 - Aug 2022
- Led a comprehensive social media campaign that educated and engaged thousands on menstrual hygiene and care.
- Amplified the impact of the same digital campaign further by coordinating educational workshops in schools, colleges, and NGOs.
Digital Marketing Manager
Fitlook
Dec 2020 - Feb 2022
- Increased Instagram followers of Fitlook Magazine by 65k+ and augmented reach by 10 million.
- Independently managed 20+ celebrity shoots and seamlessly coordinated across creative, editorial, and PR teams.
- Successfully secured clients for the magazine, including closing deals with many high-value clients
Freelance Projects
Hon Tattoo Studio
Sima Uppal
Untie Legacy
Dope
- Boosted Instagram reach by 168% within 5 months organically, growing the follower base to 56.5k.
- Managed social media, PR, and shoots—secured collaborations with 2 influencers, with 100k+ followers.
- Help build the brand from the ground up, directing everything from fabric sourcing & creating mood boards to managing sampling & organizing photoshoots.
Oversaw branding efforts, including logo design, packaging, and managing social media presence.
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Education
Marketing Management
2023-2024
Humber college
Post Graduate Certification in Digital and Content Marketing
2022-2023
York University
Bachelor’s in Computer Applications
2018-2021
Amity University
Professional skillset
Strategy
Design
Digital
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Market Research & Consumer Insights (Vividata, Statista, etc)
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Customer Journey Mapping
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Brand Positioning & Strategy
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Go-To-Market Planning
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Multichannel Campaign Development
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Content Strategy & Optimization
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Media planning
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Brand Identity & Visual Design
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Content Creation & SEO Optimization
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Packaging & Campaign Design
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Social Media Strategy & Management
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Creative Direction & Execution
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CRM (Salesforce, HubSpot, Zoho, Monday)
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Social Media Marketing & Advertising
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CMS & E-commerce Integration
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Data Analytics & Performance Tracking (Power BI, Google Analytics)
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Project Management Tools (Monday.com, Notion)
Certificates
